P&G


P&G called upon TMP to develop a brand messaging platform that could “break through” and re-establish P&G as one of the world’s top employers. From Cincinnati to Singapore, digital to print, the result is a truly immersive global campaign.

URL: http://www.experiencepg.com

Digital 1

The Big Idea? Engage Millennials. How? Don’t advertise to them - involve them in the P&G story and show them what is meant by “A New Challenge Every Day”. Videos, social media, and creating P&G brand ambassadors is what it’s all about.

Digital 1

Digital 1 of 6

Digital 2

The Big Idea? Engage Millennials. How? Don’t advertise to them - involve them in the P&G story and show them what is meant by “A New Challenge Every Day”. Videos, social media, and creating P&G brand ambassadors is what it’s all about.

Digital 2

Digital 2 of 6

Digital 3

The Big Idea? Engage Millennials. How? Don’t advertise to them - involve them in the P&G story and show them what is meant by “A New Challenge Every Day”. Videos, social media, and creating P&G brand ambassadors is what it’s all about.

Digital 3

Digital 3 of 6

Digital 4

The Big Idea? Engage Millennials. How? Don’t advertise to them - involve them in the P&G story and show them what is meant by “A New Challenge Every Day”. Videos, social media, and creating P&G brand ambassadors is what it’s all about.

Digital 4

Digital 4 of 6

Digital 5

The Big Idea? Engage Millennials. How? Don’t advertise to them - involve them in the P&G story and show them what is meant by “A New Challenge Every Day”. Videos, social media, and creating P&G brand ambassadors is what it’s all about.

Digital 5

Digital 5 of 6

Digital 6

The Big Idea? Engage Millennials. How? Don’t advertise to them - involve them in the P&G story and show them what is meant by “A New Challenge Every Day”. Videos, social media, and creating P&G brand ambassadors is what it’s all about.

Digital 6

Digital 6 of 6