P&G
P&G called upon TMP to develop a brand messaging platform that could “break through” and re-establish P&G as one of the world’s top employers. From Cincinnati to Singapore, digital to print, the result is a truly immersive global campaign.
URL: http://www.experiencepg.com
Digital 1
The Big Idea? Engage Millennials. How? Don’t advertise to them - involve them in the P&G story and show them what is meant by “A New Challenge Every Day”. Videos, social media, and creating P&G brand ambassadors is what it’s all about.
Digital 1 of 6
Digital 2
The Big Idea? Engage Millennials. How? Don’t advertise to them - involve them in the P&G story and show them what is meant by “A New Challenge Every Day”. Videos, social media, and creating P&G brand ambassadors is what it’s all about.
Digital 2 of 6
Digital 3
The Big Idea? Engage Millennials. How? Don’t advertise to them - involve them in the P&G story and show them what is meant by “A New Challenge Every Day”. Videos, social media, and creating P&G brand ambassadors is what it’s all about.
Digital 3 of 6
Digital 4
The Big Idea? Engage Millennials. How? Don’t advertise to them - involve them in the P&G story and show them what is meant by “A New Challenge Every Day”. Videos, social media, and creating P&G brand ambassadors is what it’s all about.
Digital 4 of 6
Digital 5
The Big Idea? Engage Millennials. How? Don’t advertise to them - involve them in the P&G story and show them what is meant by “A New Challenge Every Day”. Videos, social media, and creating P&G brand ambassadors is what it’s all about.
Digital 5 of 6
Digital 6
The Big Idea? Engage Millennials. How? Don’t advertise to them - involve them in the P&G story and show them what is meant by “A New Challenge Every Day”. Videos, social media, and creating P&G brand ambassadors is what it’s all about.
Digital 6 of 6
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