A/B Creative Testing
As your partner, we enable you to test multiple creative executions, in real time and in an extremely cost-effective manner. You’ll instantly see which digital ads are out-performing others (from a creative perspective), as well as which messaging resonates best with your target audience.
Our creative optimization testing is an automated process that provides detailed reporting on the effectiveness of creative executions. It’s a fantastic tool that helps take the subjective nature out of creative evaluation. Using the Google Content Network or existing media placements as a testing ground, we show multiple banners (with different creative) to candidates, and then we monitor the resulting activity. We serve each banner separately so we can correctly measure the response, and we use real-time optimization, so each banner is placed equally at first, and then we begin to bias the better-performing banners.
The audience essentially chooses which creative resonates best with them as indicated by their action of clicking on the ad. This ensures that the audience/candidate, rather than the agency/client, is the final arbiter of the efficacy of a particular creative campaign.