Weekly DigiKnow: Brand Pages on Twitter

Insights From the Digital Space

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12/13/2011


After months of speculation, Twitter announced this week that it is launching brand pages as part of its redesign. The concept isn’t new, as both Facebook and Google+ offer a similar product to advertisers.

The brand pages, which are free, offer more creative flexibility by featuring a large, customized header image. Brands can keep a particular tweet at the top of their time line, and the ‘top tweet’ can auto-expand to reveal an embedded photo or video. Finally, brands can separate replies and mentions on their page.

For employers, this change offers a way to better engage with candidates via Twitter through compelling content and allows real-time communication with followers without clouding the feed to their general audience. Twitter Brand Pages

Source: Advertising Age

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