What Makes a Successful Campus Attraction Campaign?

Author's profile image

Darren Harris, Head of Strategy, AIA Worldwide

4/22/2015

Having worked on a range of on-campus graduate experiences over the last 15 years, from life-size fibreglass horses (for Lloyds TSB) and interactive touchscreens (BAML) to helicopter simulators (Thales) and oxygen bars (Accenture) AIA Worldwide/TMP Worldwide have developed a great breadth of knowledge into what works on campus and what doesn’t. Below are the top five reflections, gained from our exhaustive experience, that we believe make a successful campaign. Some are simple, others more complex, but sometimes the simple things make the biggest impact:

  1. Outline your objectives
  2. Know your audience
  3. Great idea
  4. Representatives
  5. Planning 

More.

Back